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- BCCI has announced a partnership with Adidas as the new kit sponsor for the Indian cricket team.
- The long-term deal emphasizes BCCI’s commitment to promoting cricket and enhancing the team’s global presence.
- Previous sponsors, Killer Jeans and MPL Sports, will be replaced by Adidas as the kit sponsor.
In an exciting development ahead of the World Test Championship finale and ODI World Cup, the Board of Control for Cricket in India (BCCI) has revealed a new partnership with renowned sports brand Adidas as the official kit sponsor for the Indian cricket team. The announcement was made by BCCI secretary Jay Shah on Twitter, welcoming Adidas as a leading sportswear brand on board. While the specific details of the deal are yet to be disclosed, it is anticipated to be a long-term association.
BCCI Announces Adidas as New Kit Sponsor for Indian Cricket Team
Jay Shah expressed his enthusiasm, stating, “We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, Adidas.” This move signifies BCCI’s dedication to enhancing the sport and elevating the Indian team’s presence on the international stage.
The partnership with Adidas comes as the previous kit sponsor, Killer Jeans, concludes its association with BCCI at the end of May. Killer Jeans succeeded MPL Sports, who had a longstanding partnership with the Indian team before transferring the rights to Kewal Kiran Clothing Limit in December of the previous year.
There are also reports suggesting that Byju’s, the main sponsor of the Indian team, is contemplating terminating their current deal with BCCI, which is set to expire in November 2023. In light of this, BCCI is exploring alternative sponsorship options.
As the Indian team gears up for the highly anticipated WTC final against Australia, it is highly likely that they will don Adidas kits, signaling the beginning of this new collaboration. Additionally, Adidas is expected to design a fresh jersey for the Indian team in white-ball formats. The timeline for the release of this new jersey remains to be seen, whether it will be before the ODI World Cup or immediately following the conclusion of the WTC final in England.
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