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JioCinema, the official digital streaming partner of TATA IPL 2023, has broken records with its opening weekend viewership. According to a release shared by the platform, the number of video viewers for the first weekend has surpassed the total viewership recorded during the entire last season of TATA IPL on digital platforms. Additionally, it also exceeded the viewership for the ICC T20 World Cup 2022.
JioCinema, the Official Streaming Partner of TATA IPL 2023, Sets New Record in Opening Weekend Viewership
JioCinema’s average time spent per viewer per match reached 57 minutes, which is a significant increase of over 60% compared to last season’s first weekend. The platform has clocked over 147 crore video views, making it the highest-ever opening weekend for the TATA IPL on digital.
Viacom18 Sports CEO Anil Jayaraj commented on the impressive numbers, stating, “These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital, and JioCinema’s performance this week is the biggest evidence of it.”
Jayaraj also thanked sponsors, advertisers, and partners for supporting JioCinema’s efforts to make the TATA IPL more accessible, affordable, and inclusive. The platform offers unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya, and Gujarati.
In conclusion, JioCinema’s opening weekend viewership numbers demonstrate the increasing popularity of digital platforms in the country and the platform’s ability to engage viewers with its unique offerings.
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