Connect with us

Pakistan Super League

PCB sells HBL PSL media rights

PCB sells HBL PSL media rights

  • PCB breaks tradition by exclusively selling HBL PSL Global Media Rights for 9th and 10th editions.
  • Winning bid amounts to $450,000 for two years, showcasing a 41% increase from the previous contract.
  • Strategic shift in media rights management marks a significant financial boost for PCB.

In a strategic shift, the Pakistan Cricket Board (PCB) successfully concluded the exclusive sale of the HBL Pakistan Super League (PSL) Global Media Rights for the upcoming 9th and 10th editions. Traditionally bundled with international rights, the PCB, with government approval, decided to separate them, breaking away from past practices.

Six companies engaged in a competitive bidding process, aiming to secure the valuable broadcasting and live streaming rights outside Pakistan. Despite three bid review chances, none matched the reserve price, leading to increased amounts compared to the previous contract. The two-year rights were ultimately sold for $450,000, with $225,000 allocated for the first year.

The winning company not only secures exclusive rights for the 9th and 10th editions of the HBL PSL but often gains PCB contracts for broadcasting, cementing its position as a key player in the cricket media landscape.

This move marks a significant financial boost for the PCB, with a reported 41% increase in the value of HBL PSL Global Media Rights compared to the previous year. The exclusive sale of rights for specific editions reflects a strategic approach to media rights management, deviating from the bundled model used in the past.

The HBL PSL‘s global fanbase eagerly anticipates the upcoming event, scheduled to commence on February 17 in Lahore, with defending champions Lahore Qalandars set to participate. The government’s approval for the separate sale of rights adds a new dimension to the league’s broadcasting landscape, creating a potential blueprint for future cricket tournaments.

Also, see:

PSL 9: Which players were picked during replacement draft?

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Pakistan Super League