Sachin Tendulkar lodges complain against misleading ads using his name

• Sachin Tendulkar has filed a complaint against a firm for unauthorized use of his name, voice, and images to promote products.
• The Cyber Cell department and Mumbai Police have taken action against the employees of the firm.
• The SRT Sports Management company has released a statement emphasizing the importance of combating deception and urging individuals to report misleading advertisements.

Legendary Indian cricketer Sachin Tendulkar has taken legal action by filing a complaint with the Mumbai Crime Branch against a firm that was using his name, voice, and pictures without authorization. The website, named after Tendulkar, was promoting products in a deceptive manner to deceive unsuspecting individuals.

The complaint, lodged with the Cyber Cell department, accuses the employees of the firm of engaging in deception, forgery, and slander. The Mumbai Police Cyber Cell has also registered a complaint against the company under sections 426, 465, and 500 of the Indian Penal Code.

Sachin Tendulkar Takes Legal Action Against Impersonators

In response to the situation, the Sachin Ramesh Tendulkar (SRT) Sports Management company issued an official statement stressing the importance of collective efforts to ensure access to legitimate products and services. The statement urges individuals to report any deceptive advertisements they encounter and exercise caution to avoid falling victim to online scams.

The statement from SRT Sports Management reads, “As digital technologies scale and empower more people, we as a society need to work together on ensuring people get access to authentic products, services, and information. At SRT Sports Management Pvt. Ltd. (SRTSM), we have noticed that there have been attempts to impersonate Mr. Sachin Tendulkar’s attributes in an unauthorized manner, for selling products and services not associated with him.”

“These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorized products and services online. We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast.

A list of partners that Mr. Sachin Tendulkar associates with can be found at https://sachintendulkar.com. If you come across misleading advertisements, kindly report the same. We would request citizens to be alert and do their due diligence while shopping for products and services online.”

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